How To Build A Profitable Barbershop Clientele – Always Carry Business Cards
This is another simple but important thing do to build your business. In order to build a huge clientele you need to constantly sell and brand yourself as well as your business. Always remember that you are your brand. You never know when or where you will run into a potential customer. They are everywhere. Every time you hand out a business card or tell someone what you do you are building your brand. In other words, whenever someone hears your name or the name of your barbershop their first thought should be a high quality men’s haircut.
The grocery store of all places can be a great place to hand out cards. As I walk you through the grocery store think of all of the people you come in contact with. When I shop I start out in the produce section and there are usually a few men stocking the fruits and vegetables. Then I move on to the bakery followed by the deli. Now, it’s off to the seafood section followed by the butcher’s area. After I do all of this I walk up and down the aisles getting my condiments, beverages, frozen items, and diary. Last, on to the check out and bagging area. By now you should be thinking of the countless people you run into stocking shelves, serving you your baked goods, meats, and seafood, cashing you out, and bagging your groceries. This doesn’t even take into account any chance meetings with any friends or neighbors. Now that you can think of all the different people you run into there is a lot of opportunity here. There are a few ways to go about recommending your services depending on what you are comfortable with. The easiest thing to do is just mention in passing when the grocery store employee is done servicing you that you work at the XYZ barbershop around the corner and hand them a card. If you are comfortable selling yourself a little bit more you can ask them if they are happy where they are currently getting their haircut and see where the conversation takes you.
Restaurants are also a great place to hand out cards. Sit down restaurants are even better because you spend more time with the wait staff and establish a little bit of a relationship throughout the time they are serving you. All of the same ideas as above apply here. You have the opportunity to talk to the bartender while you are waiting, other people in the bar or waiting area, and the wait staff while you are eating. Just mention in passing what you do and hand them a card. You could be slightly more aggressive and use the referral program if you like. Write you name on the card or the name of any female staff member that may send in a male friend or family member.
Church and community functions are even better places to hand out cards and build your clientele. These are the places and events you go to where there are quite a few people that you know personally or recognize from the neighborhood. It can be much easier to communicate and ask for help building your business with people you know and are comfortable talking to. These are great places to build up your confidence for talking to strangers. The key is not to think of them as strangers. Most of the people at the places you go to recognize you and are used to seeing you on a regular basis.
These are just a few ideas for handing out business cards. Be creative and have fun. Building your clientele can and should be very rewarding. One of the best things about our industry is that no one is putting a limit on the amount of money you can make.
1920’s Men’s Hairstyles Featured in “Gangster Squad” And “The Great Gatsby” are some of today’s most popular men’s haircuts. The Roaring 20’s was a rebellious time that numerous TV shows and movies have recently glorified. All of the men were always dressed to perfection. Top hats and three piece suits were a must. This hairstyle is a longer layered haircut. You will need to have an understanding of graduation, over direction, and square shape layering. You will also need to understand the concept of a visual blend vs. a technical blend. Most recently actors such as Sean Penn and Ryan Gosling have worn this hairstyle in the movie “Gangster Squad” as well as actors Leonardo DiCaprio and Toby McGuire in “The Great Gatsby
A successful career in barbering or any profession for that matter is dependent on many factors. Many books have been written on this subject. When it comes to barbering or men’s haircutting I feel that there are 10 things you must know to have a successful career. In this 10 part blog series I will go into each one in detail.
Barber Success Tips – Part 9
“You Play Like You Practice”
This is a direct quote from my high school football coach and it is so true. Practice is everything. The best at anything in life are the best because they are never satisfied and continue to practice until they get it right. Make sure to get extra repetitions on those haircuts or services you are the most uncomfortable doing when you are in school. If you are out of school, offer free services when you are not on the book or the clock. Don’t be afraid to pull out a mannequin head either to practice or experiment with any new styles. Once you get these services down in practice you will be able duplicate them on paying customers with ease.
A successful career in barbering or any profession for that matter is dependent on many factors. Many books have been written on this subject. When it comes to barbering or men’s haircutting if feel that there are 10 things you must know to have a successful career. In this 10 part blog series I will go into each one in detail.
Barber Success Tip – Part 1
It’s Only A Cowlick If You Cut It Too Short
An entire book could be written on the different types of cowlicks and how to deal with them. The first and most important thing to remember is it is only a cowlick if it is cut to short. This may sound over simplified but if you don’t cut the hair too short in the crown or the pivot area the hair will not stick up. Take the extra time combing or brushing through the hair before you start cutting to get a picture of the natural fall of the hair. A fresh shampoo and conditioning treatment before the haircut service will also help you to see the growth pattern better. Getting a better look at the growth pattern and natural fall of the hair will help you to determine how short you can cut the hair on top and how high the hair can be tapered on the sides and in the back.
In recent posts I have stressed the importance of in person hands on education. This is especially true for the barber profession. Online education should never replace barber school or cosmetology school where quality hands on education and human interaction are a large part of the curriculum. Online barber education should only be used as a cost effective tool to stay up to date and supplement a quality education. With this in mind I have recently launched the Greg Zorian’s Barbering Workshops And Seminars company. You can find all of my contact information as well as a description of my 22 year career as a barber and educator at GregZorian.com. I have also posted a 60 minute class I recently taught at the Cosmetology Educators of America’s Annual Seminar titled “Classic Barbering 101”. You will have a front row seat to one of my most popular live classes without leaving the comfort of your home.