Everyone has heard the saying: “You never get a second chance to make a first impression.” In today’s competitive world it is more important than ever to look your best at all times. You never know who you are going to run into and how it may affect what you are trying to accomplish with your business and your life. I cannot stress enough the point that we are in the personal grooming business. We are selling appearance. Why would someone want to come to us to make them look better if we are not well groomed? Before we dig a little deeper it is important to understand what personal grooming or being well groomed means.
How To Build A Profitable Barbershop Clientele – Always Look Your Best
A well groomed appearance encompasses your overall appearance from your shoes to your clothes to your haircut. Your haircut is the most important because you are in the business of selling haircuts. How can you sell a haircut if your hair does not look good? My father told me in my original training to always look the part. Finally I asked him one day what that meant. He told me you are in the barber profession so you need to look like a professional. This was some of the best advice he could have ever given me and I am excited to pass it on to you. Take pride in your dress and overall appearance. Make it a point to always look your best. This is the quickest way to build a level of faith and confidence in your ability in the eyes of your potential customers. People are judging you and forming an opinion about you all of the time. If you have not cut their hair yet the only thing they have to judge you on is your appearance and communication skills. This goes for both inside of the barbershop as well as outside. Looking your best will help you to both attract new clients and retain those clients.