How To Build A Profitable Barbershop Clientele – Always Carry Business Cards
This is another simple but important thing do to build your business. In order to build a huge clientele you need to constantly sell and brand yourself as well as your business. Always remember that you are your brand. You never know when or where you will run into a potential customer. They are everywhere. Every time you hand out a business card or tell someone what you do you are building your brand. In other words, whenever someone hears your name or the name of your barbershop their first thought should be a high quality men’s haircut.
The grocery store of all places can be a great place to hand out cards. As I walk you through the grocery store think of all of the people you come in contact with. When I shop I start out in the produce section and there are usually a few men stocking the fruits and vegetables. Then I move on to the bakery followed by the deli. Now, it’s off to the seafood section followed by the butcher’s area. After I do all of this I walk up and down the aisles getting my condiments, beverages, frozen items, and diary. Last, on to the check out and bagging area. By now you should be thinking of the countless people you run into stocking shelves, serving you your baked goods, meats, and seafood, cashing you out, and bagging your groceries. This doesn’t even take into account any chance meetings with any friends or neighbors. Now that you can think of all the different people you run into there is a lot of opportunity here. There are a few ways to go about recommending your services depending on what you are comfortable with. The easiest thing to do is just mention in passing when the grocery store employee is done servicing you that you work at the XYZ barbershop around the corner and hand them a card. If you are comfortable selling yourself a little bit more you can ask them if they are happy where they are currently getting their haircut and see where the conversation takes you.
Restaurants are also a great place to hand out cards. Sit down restaurants are even better because you spend more time with the wait staff and establish a little bit of a relationship throughout the time they are serving you. All of the same ideas as above apply here. You have the opportunity to talk to the bartender while you are waiting, other people in the bar or waiting area, and the wait staff while you are eating. Just mention in passing what you do and hand them a card. You could be slightly more aggressive and use the referral program if you like. Write you name on the card or the name of any female staff member that may send in a male friend or family member.
Church and community functions are even better places to hand out cards and build your clientele. These are the places and events you go to where there are quite a few people that you know personally or recognize from the neighborhood. It can be much easier to communicate and ask for help building your business with people you know and are comfortable talking to. These are great places to build up your confidence for talking to strangers. The key is not to think of them as strangers. Most of the people at the places you go to recognize you and are used to seeing you on a regular basis.
These are just a few ideas for handing out business cards. Be creative and have fun. Building your clientele can and should be very rewarding. One of the best things about our industry is that no one is putting a limit on the amount of money you can make.