I am very excited and honored to have been selected to give three barbering demonstrations at Premiere Orlando on May 30th, May 31st, and June 1st, 2015. It is a huge honor to be selected to teach among so many talented and internationally know barbers and men’s hairstylists. To be working along side with these artists if a truly humbling experience.
Barbering Demonstrations At Premiere Orlando:
May 30th: 11:00 a.m. – 12:15 p.m.
Barber Shear and Straight Razor Sculpting:
How did barbers cut hair before the invention of the electric clipper? How exciting would it be if you had the versatility in your game to deliver the same accuracy in your hair cutting with a barber shear and straight razor? In this exciting brand new class presented by third generation Master Barber Greg Zorian you will learn just that. Learn how to master the barber shear over comb technique, pick up hair correctly with your fingers, how to sculpt and texturize hair with a straight razor, when to use a traveling guide vs. a stationary guide, and much more. Start incorporating these techniques right away to enhance your finished product, wow your customers, gain an edge on your competition, and most importantly earn more money!
May 31st: 11:00 a.m. – 12:15 p.m.
Fades and Flat-Tops:
It’s all about the clippers! If you are looking for the ultimate in clipper cutting education this class is for you. Greg will teach you the how to use the three clipper system to achieve the best results. Learn how to blend out perfectly balanced fades without any lines of demarcation. Learn how to cut your haircut time in half by eliminating the majority of the blending process while cutting at a slower pace. In this class Greg will also teach you how to master one of the most difficult haircuts in barbering: The Flat-Top. Greg will teach you the most efficient way to cut a square shape on a round object. Learn the concepts behind the flattop in order to deliver that perfect shape with a flawless fade.
June 1st: 11:00 a.m. – 12:15 p.m.
Classic Barbering 101:
What is the difference between classic and modern barbering? In this class you will learn the differences and stunning similarities. Find out how the tools, techniques, and haircuts have changed as well as stayed the same. Watch third generation barber Greg Zorian demonstrate a haircut using the four basic barbering techniques to create styles from the “good old days” as well as today. Leave this class with a better understanding of the history of our industry as well as what a barber means to his/her community.
What it means to be a barber goes far beyond just giving a good haircut. Yes, to be a successful barber you need to have a clean barbershop, give a quality service, have a convenient location, ample parking, and affordable pricing. What I am talking about is what makes your customers and community look at you in a different light. In my opinion the most important aspect of any barber’s job is your communication skills and your ability to build relationships. You can get away with being an average barber if you posses these skills. If you have outstanding talent but do not posses these skills you will have a difficult time becoming a successful barber with the potential for a long career.
I have been reflecting on my two decades in barbering as a technician, shop owner, and educator a lot recently. All of the sudden it hit me: As I am working on so many college kids many of them have been customers since they were 3 or 4 years old or in some cases since their first haircut. Throughout the years a strong relationship has built to the point where some of these guys are asking me advice on all different kinds of topics and life decisions which I consider a huge honor (and great responsibility)! On the other hand I cut many of their father’s hair who often tell me stories about their son’s, what they are up to, and in some cases ask for my opinion on some of their decisions. Again, a huge honor and great responsibility not to be taken lightly!
The best advice I can give is to make sure to always come to work with a smile on your face (even on the bad days), always have a positive attitude, never use bad language, never talk about controversial topics, work on having superior listening skills, and most importantly HAVE FUN! The last one being the most important because if you are laughing, joking around, and having fun it is contagious. Your customers will leave feeling great and keep coming back for more. Add a first class haircut to the mix and you have a combination that can’t be beat!
We are very excited to be holding our second advanced hands-on barber training course of 2014 at Gregory’s Barbershop in Albany, New York on Monday, February 24th. We sold out all of our men’s hair cutting classes last year and the first one this year. If you are looking to take your barbering skills to the next level contact Greg at (518)629-5394 or firstname.lastname@example.org to sign up. The class is limited to 10 students and they are only two seats left!
Advanced Hands-On Barber Training Course Outline:
Morning Session: 9 a.m. – 1 p.m.
Introduction to men’s haircut shape and sections (terminology)
Introduction to basic men’s hair cutting techniques (terminology and demonstration)
Scissor Over Fingers
Scissor Over Comb
Clipper Over Comb
Blade On Skin
Class will demonstrate correct holding of tools, body positioning in relation to the head, and correct posture for cutting
Two hands–on haircuts on mannequins incorporating Scissor Over Fingers, Scissor Over Comb, and Clipper Over Comb.
Long men’s layer cut with disconnected bangs
Catered Lunch: 1 p.m. – 2 p.m.
Afternoon Session: 2 p.m. – 6 p.m.
Four hands–on haircuts on mannequins focusing on all of the basic men’s haircutting techniques:
Professional Business Haircut
Ivy League Haircut
Please contact email@example.com or call Greg at 518-629-5394 for pricing options, list of tools needed for class, and to reserve your seat.
On November 4th, 2013 I held a sold out barber training seminar at Gregory’s Barbershop in Delmar, New York. It was an incredibly educational day with attendees from all over the United States traveling to participate. I had the opportunity to meet some incredibly talented as well as very nice people. I have to say this was one of the most attentive classes that I have taught in my two decades as an educator. I couldn’t even get the class away from their mannequins to take a break and have a power snack.
We covered a tremendous amount of material in one day. Topics ranged from correct posture and body positioning, scissor over comb, clipper over comb, long hair cutting, short hair cutting, to hair fading. Check out some of the pictures from this great day of education. Stay tuned for upcoming dates for more barber classes….
In this final installment of The Barbershop Waiting Room I want to give you some ideas to add those extra touches that will create an inviting atmosphere. These are the added things that will make your waiting area a more relaxing place. If you can get your customers to look forward to coming and relaxing you have an excellent chance of them waiting longer as well as retaining them as a customer. In my shops we have created such a comfortable environment that a lot of our customers are disappointed if we take them to the chair too quickly. A lot of people are so busy that this is the only chance they get to relax.
I suggest that you have a large selection of magazines and styling books. Make sure they are appropriate for your clientele. I was cleaning out my magazines recently and noticed I had too many National Geographic and Field and Stream. I have a customer that brings in all of his old magazines and I was loaded up with these. I threw most of them away and added more GQ, Sports Illustrated, People and Motor Trend.
T.V.’s with cable access are also an excellent touch. The important thing to note here is the televisions are for the customers, not the employees. I have come in to my shop on numerous occasions to find game shows or soap operas on. This is a barbershop. You should have a sports channel, news channel, or financial channel on. If you have more than one television you can split it up. Make sure the volume is not too loud. It should just be in the background. Again, this is for the customers. The barbers should not be watching the T.V. while they are working. This is one of the most unprofessional and disrespectful things you can do as a barber.
Wireless internet access is a huge plus in today’s connected world. This is probably the number one way to occupy your customers while they are waiting. Just think about how fast time goes by when you are online. Give your customers the ability to surf the web, check their e-mails, or work while they wait. We added a wireless router recently and it has been a huge benefit to us. We put up signs advertising it and our customers love it. This will tell your customers you really care about them and are on the cutting edge of technology.
This next one is real simple and inexpensive. It may only cost you less than a dollar per customer. It is pretty easy to raise your prices a buck. Offer your customers coffee, tea, and water. You can hire a coffee service and they will bring the coffee to you at a specified time. They will also supply you with the cups and lids. This is the cleanest way to go about it. You can make your own coffee and try to do it yourself but it can get messy and be time consuming. A water cooler is a great touch. There are also services that will bring new water coolers and take away the old one. They also have a hot water spout so you can offer tea also. You can buy a box of tea bags real cheap or you can have a nice selection for a few dollars more. The nice thing is you already have the cups and lids from the coffee service.
The last but not least touch that I would recommend adding is good old fashioned Tootsie Pops. These are the best lollipops and everyone loves them. This will really seal the deal and keep your customer coming back. I have been giving these out since I started my first barbershop in 1995. To this day the Tootsie Pops are incredibly popular. I now have a nice serving dish and the receptionists like to color co-ordinate them into a nice display. Just give it try. I promise you will be amazed by the reaction of your customers.