The most important part of any men’s haircut takes place before you cut one hair. You need to find out exactly what the customer is looking for. This takes place during the consultation. Below I have outlined my recommendations to conduct a first class customer consultation.
7 Steps To A Great Men’s Haircut – Step 4 – The Consultation
The first thing you need to do before asking any questions is to take a good look at their hair length and how it is styled when they sit down in your chair. This will give you a few clues as to how to cut their hair and what their preference may be. Next, ask a lot of questions. Find out what they like and do not like about their hair. Ask them what type of products they like to use in their hair. Moving on, find out about their lifestyle. What do they do for a living and what type of sports and activities are they involved in. Most importantly, listen. Truly listening means to pay close attention to their needs and wants. Listening does not mean waiting for them to stop talking so you can dominate the conversation and tell them what you are going to do regardless of what they are asking for. Another sign of listening and paying attention is to hold eye contact in the mirror or face to face while your customer is talking. Do not have any tools in your hands during this process. It gives the impression that you are just waiting for them to stop talking and not really paying attention. It also looks like you are in a hurry and just want to get started as soon as possible cutting their hair.
Here are a few examples of some questions you may want to add to your haircut consultation:
- When was your last haircut? (This will give you an idea of how much to take off. Especially if they are unsure.)
- How do you like to style your hair? (If they like to slick it back you will know to leave it longer. If they like a more spikey and messy look you will know to cut it shorter and add some texture.)
- Do you use any styling products in your hair? (This will give you an indication if you have to give them a style that will look good just out of the shower or if they are willing to use a styling aid that may be required for a given style.)
- How short do you like your haircut? (You need to be more specific)
- Do you like your hair touching your collar or completely of your collar?
- Do you like complete scalp coverage or do you like to see some degree of skin showing? (Very helpful for clipper cuts)
- Do you like your fade low, medium, or high? (Fade customers are very fussy)
I think by now you get the idea. The more questions the better. This is just a guideline. The more experience you get you will be able to tailor the conversation more to what suits you.